Improving team efficiency and launch timelines by approx 35%

Rocket Travel is the B2B2C group of Booking.com. We work with many well-known brands to create white-label travel platform solutions for them. MY ROLE Product Design Director CHALLENGE Launching a new WL partner travel site could take 6+ months, and design’s contribution would span that entire time frame. No documentation or definition of what features were included in a base site existed, which made it difficult for product teams to launch partners quickly and efficiently. The Design team would often need to investigate between the latest partner site in production and Product Owners to know where to start when designing for a new partner. Duplicating files, swapping libraries and manually updating properties was a normal practice for the team. GOAL Create a base template of the travel platform that can be easily themed and customized by Design for new partners and easily built by engineers.

Improving team efficiency and launch timelines by approx 35%

Rocket Travel is the B2B2C group of Booking.com. We work with many well-known brands to create white-label travel platform solutions for them. MY ROLE Product Design Director CHALLENGE Launching a new WL partner travel site could take 6+ months, and design’s contribution would span that entire time frame. No documentation or definition of what features were included in a base site existed, which made it difficult for product teams to launch partners quickly and efficiently. The Design team would often need to investigate between the latest partner site in production and Product Owners to know where to start when designing for a new partner. Duplicating files, swapping libraries and manually updating properties was a normal practice for the team. GOAL Create a base template of the travel platform that can be easily themed and customized by Design for new partners and easily built by engineers.

The steps to improving Design's efficiency involved alignment and collaboration across teams

Alignment with Product and Engineering leadership was an important step in this process because changes within the design team have a direct impact on our partner teams. I worked closely with my CPO and other Product and Engineering leadership to align on our short term and long term goals. Next, the Design team's structure would need to be updated so that Design Ops was included as a focus. Having a DesOps focus on the team was extremely important for Rocket at this stage in their growth because having streamlined design processes would not only make us more efficient, but would also make us more consistent and improve the quality of our designs. So, I restructured the design team and aligned two UX designers and one UX Manager to focus on DesOps as a whole, with this base template as the first project. Facilitating collaboration across EPD (Engineering, Product and Design) and with our sister company Agoda, who owns our design system, to gather requirements for base template and prioritize work was the next. And the newly formed DesOps team began investigation with the design systems team to discover how we can build quick theming into the current system. The newly formed DesOps team and I created a 3-phase plan for tackling the initial base template work and a maintenance plan for that template.

The positive results of this project reached far beyond just our Design team

The base template had a positive impact across the business, increasing cross-functional team efficiency and cutting launch timelines by approximately 35% -Our Commercial team was able to more clearly define the base level product to potential partners, reducing the amount customization partners received (which sped up our design and development time) -The Design team now had a base template for any new partner launch, eliminating the need for investigation and repetitive work -The engineering team was supplied with more consistent and organized designs to reference for builds