experience in Product design
Rocket Travel
Leading Design in Travel
ROLE
Product Design Director
Tenure
2021-2025
Rocket Travel is essentially the white-label division of Booking Holdings, the travel conglomerate that includes Booking.com, Priceline, KAYAK and others. Various companies and well-known brands that are interested in starting an OTA (online travel agency) work with Rocket Travel to customize their very own travel platform.
I joined Rocket as a Product Design Manager and later became the Director of Product Design. When I joined, the company was in growth stage, so a notable amount of SOPs and processes still needed to be solidified across the org (including on the design team), while continuing to serve our partners. And, this was exciting work for me because I knew I could really make an impact.
Leading with empathy and making an impact
As a design leader at Rocket, I was also able to set strategy for large design, process and structure overhauls—streamlining workflows and aligning the product with user needs and business/partner needs.
Leading the restructure of the Design org to better meet Product strategy and foster more user research/data led roadmapping, was a key accomplishment during my role with Rocket. The restructure paved the way for some of the impactful work I fostered below— through mentorship of my team, whole-human focused 1:1s, being open to feedback, breaking strategy down into clear actionable plans, design guidance, quality definition, constructive feedback, clear role definition and rolling up my sleeves when needed.
